diff --git a/pkg/cmd/release/upload/upload.go b/pkg/cmd/release/upload/upload.go
index 20d087a58..42419ccf3 100644
--- a/pkg/cmd/release/upload/upload.go
+++ b/pkg/cmd/release/upload/upload.go
@@ -41,7 +41,7 @@ func NewCmdUpload(f *cmdutil.Factory, runF func(*UploadOptions) error) *cobra.Co
 		Long: heredoc.Docf(`
 			Upload asset files to a GitHub Release.
 
-			To define a display label for an asset, append text starting with %[1]%#%[1]% after the
+			To define a display label for an asset, append text starting with %[1]s#%[1]s after the
 			file name.
 		`, "`"),
 		Args: cobra.MinimumNArgs(2),