diff --git a/pkg/cmd/repo/rename/rename.go b/pkg/cmd/repo/rename/rename.go
index 3676f93fe..74523e2e7 100644
--- a/pkg/cmd/repo/rename/rename.go
+++ b/pkg/cmd/repo/rename/rename.go
@@ -49,9 +49,27 @@ func NewCmdRename(f *cmdutil.Factory, runf func(*RenameOptions) error) *cobra.Co
 	cmd := &cobra.Command{
 		Use:   "rename [<new-name>]",
 		Short: "Rename a repository",
-		Long: heredoc.Doc(`Rename a GitHub repository.
+		Long: heredoc.Docf(`
+			Rename a GitHub repository.
+			
+			%[1]s<new-name>%[1]s is the desired repository name without the owner.
+			
+			By default, the current repository is renamed. Otherwise, the repository specified
+			with %[1]s--repo%[1]s is renamed.
+			
+			To transfer repository ownership to another user account or organization,
+			you must follow additional steps on GitHub.com
 
-		By default, this renames the current repository; otherwise renames the specified repository.`),
+			For more information on transferring repository ownership, see:
+			<https://docs.github.com/en/repositories/creating-and-managing-repositories/transferring-a-repository>
+			`, "`"),
+		Example: heredoc.Doc(`
+			# Rename the current repository (foo/bar -> foo/baz)
+			$ gh repo rename baz
+
+			# Rename the specified repository (qux/quux -> qux/baz)
+			$ gh repo rename -R qux/quux baz
+		`),
 		Args: cobra.MaximumNArgs(1),
 		RunE: func(cmd *cobra.Command, args []string) error {
 			opts.BaseRepo = f.BaseRepo