diff --git a/pkg/cmd/release/create/create.go b/pkg/cmd/release/create/create.go
index 4f1835f31..0b594de81 100644
--- a/pkg/cmd/release/create/create.go
+++ b/pkg/cmd/release/create/create.go
@@ -185,7 +185,7 @@ func NewCmdCreate(f *cmdutil.Factory, runF func(*CreateOptions) error) *cobra.Co
 	cmd.Flags().StringVarP(&opts.DiscussionCategory, "discussion-category", "", "", "Start a discussion in the specified category")
 	cmd.Flags().BoolVarP(&opts.GenerateNotes, "generate-notes", "", false, "Automatically generate title and notes for the release")
 	cmd.Flags().StringVar(&opts.NotesStartTag, "notes-start-tag", "", "Tag to use as the starting point for generating release notes")
-	cmdutil.NilBoolFlag(cmd, &opts.IsLatest, "latest", "", "Mark this release as \"Latest\" (default [automatic based on date and version]). --latest=false to skip default automatic")
+	cmdutil.NilBoolFlag(cmd, &opts.IsLatest, "latest", "", "Mark this release as \"Latest\" (default [automatic based on date and version]). --latest=false to explicitly NOT set as latest")
 	cmd.Flags().BoolVarP(&opts.VerifyTag, "verify-tag", "", false, "Abort in case the git tag doesn't already exist in the remote repository")
 	cmd.Flags().BoolVarP(&opts.NotesFromTag, "notes-from-tag", "", false, "Automatically generate notes from annotated tag")