diff --git a/pkg/cmd/run/shared/shared.go b/pkg/cmd/run/shared/shared.go
index 90a16071d..9ca0c48f8 100644
--- a/pkg/cmd/run/shared/shared.go
+++ b/pkg/cmd/run/shared/shared.go
@@ -257,6 +257,7 @@ func GetJobs(client *api.Client, repo ghrepo.Interface, run Run) ([]Job, error)
 
 func PromptForRun(cs *iostreams.ColorScheme, runs []Run) (string, error) {
 	var selected int
+	now := time.Now()
 
 	candidates := []string{}
 
@@ -264,7 +265,7 @@ func PromptForRun(cs *iostreams.ColorScheme, runs []Run) (string, error) {
 		symbol, _ := Symbol(cs, run.Status, run.Conclusion)
 		candidates = append(candidates,
 			// TODO truncate commit message, long ones look terrible
-			fmt.Sprintf("%s %s, %s (%s)", symbol, run.CommitMsg(), run.Name, run.HeadBranch))
+			fmt.Sprintf("%s %s, %s (%s) %s", symbol, run.CommitMsg(), run.Name, run.HeadBranch, preciseAgo(now, run.CreatedAt)))
 	}
 
 	// TODO consider custom filter so it's fuzzier. right now matches start anywhere in string but
@@ -380,3 +381,14 @@ func PullRequestForRun(client *api.Client, repo ghrepo.Interface, run Run) (int,
 
 	return number, nil
 }
+
+func preciseAgo(now time.Time, createdAt time.Time) string {
+	ago := now.Sub(createdAt)
+
+	if ago < 30*24*time.Hour {
+		s := ago.Truncate(time.Second).String()
+		return fmt.Sprintf("%s ago", s)
+	}
+
+	return createdAt.Format("Jan _2, 2006")
+}
diff --git a/pkg/cmd/run/shared/shared_test.go b/pkg/cmd/run/shared/shared_test.go
new file mode 100644
index 000000000..bd6e73962
--- /dev/null
+++ b/pkg/cmd/run/shared/shared_test.go
@@ -0,0 +1,31 @@
+package shared
+
+import (
+	"testing"
+	"time"
+)
+
+func TestPreciseAgo(t *testing.T) {
+	const form = "2006-Jan-02 15:04:05"
+	now, _ := time.Parse(form, "2021-Apr-12 14:00:00")
+
+	cases := map[string]string{
+		"2021-Apr-12 14:00:00": "0s ago",
+		"2021-Apr-12 13:59:30": "30s ago",
+		"2021-Apr-12 13:59:00": "1m0s ago",
+		"2021-Apr-12 13:30:15": "29m45s ago",
+		"2021-Apr-12 13:00:00": "1h0m0s ago",
+		"2021-Apr-12 02:30:45": "11h29m15s ago",
+		"2021-Apr-11 14:00:00": "24h0m0s ago",
+		"2021-Apr-01 14:00:00": "264h0m0s ago",
+		"2021-Mar-12 14:00:00": "Mar 12, 2021",
+	}
+
+	for createdAt, expected := range cases {
+		d, _ := time.Parse(form, createdAt)
+		got := preciseAgo(now, d)
+		if got != expected {
+			t.Errorf("expected %s but got %s for %s", expected, got, createdAt)
+		}
+	}
+}