diff --git a/pkg/cmd/issue/shared/display.go b/pkg/cmd/issue/shared/display.go
index ff9b83e1e..b7342fa9d 100644
--- a/pkg/cmd/issue/shared/display.go
+++ b/pkg/cmd/issue/shared/display.go
@@ -63,7 +63,7 @@ func IssueLabelList(issue api.Issue) string {
 
 	labelNames := make([]string, 0, len(issue.Labels.Nodes))
 	for _, label := range issue.Labels.Nodes {
-		labelNames = append(labelNames, label.Name)
+		labelNames = append(labelNames, iostreams.RGB(label.Color, label.Name))
 	}
 
 	return strings.Join(labelNames, ", ")
diff --git a/pkg/cmd/pr/view/view.go b/pkg/cmd/pr/view/view.go
index 905f7476d..9b98ef23d 100644
--- a/pkg/cmd/pr/view/view.go
+++ b/pkg/cmd/pr/view/view.go
@@ -374,7 +374,7 @@ func prLabelList(pr api.PullRequest) string {
 
 	labelNames := make([]string, 0, len(pr.Labels.Nodes))
 	for _, label := range pr.Labels.Nodes {
-		labelNames = append(labelNames, label.Name)
+		labelNames = append(labelNames, iostreams.RGB(label.Color, label.Name))
 	}
 
 	list := strings.Join(labelNames, ", ")
diff --git a/pkg/iostreams/color.go b/pkg/iostreams/color.go
index 2dedbdbd5..13d6db8e6 100644
--- a/pkg/iostreams/color.go
+++ b/pkg/iostreams/color.go
@@ -3,6 +3,7 @@ package iostreams
 import (
 	"fmt"
 	"os"
+	"strconv"
 	"strings"
 
 	"github.com/mgutz/ansi"
@@ -202,3 +203,10 @@ func (c *ColorScheme) ColorFromString(s string) func(string) string {
 
 	return fn
 }
+
+func RGB(hex string, x string) string {
+	r, _ := strconv.ParseInt(hex[0:2], 16, 64)
+	g, _ := strconv.ParseInt(hex[2:4], 16, 64)
+	b, _ := strconv.ParseInt(hex[4:6], 16, 64)
+	return fmt.Sprintf("\033[38;2;%d;%d;%dm%s\033[0m", r, g, b, x)
+}