diff --git a/command/root.go b/command/root.go
index c925285ed..28fa1a6fa 100644
--- a/command/root.go
+++ b/command/root.go
@@ -43,7 +43,10 @@ type FlagError struct {
 var RootCmd = &cobra.Command{
 	Use:   "gh",
 	Short: "GitHub CLI",
-	Long:  `Work seamlessly with GitHub from the command line. GitHub CLI is in early stages of development, and we'd love to hear your feedback at https://forms.gle/pBt3kujJi7nXZmcM6`,
+	Long: `Work seamlessly with GitHub from the command line.
+
+GitHub CLI is in early stages of development, and we'd love to hear your
+feedback at <https://forms.gle/pBt3kujJi7nXZmcM6>`,
 
 	SilenceErrors: true,
 	SilenceUsage:  true,