diff --git a/Makefile b/Makefile
index 8ee9e7dc6..22f3672b7 100644
--- a/Makefile
+++ b/Makefile
@@ -9,15 +9,12 @@ else
     BUILD_DATE ?= $(shell date "$(DATE_FMT)")
 endif
 
-ifndef CGO_CPPFLAGS
-    export CGO_CPPFLAGS := $(CPPFLAGS)
-endif
-ifndef CGO_CFLAGS
-    export CGO_CFLAGS := $(CFLAGS)
-endif
-ifndef CGO_LDFLAGS
-    export CGO_LDFLAGS := $(LDFLAGS)
-endif
+CGO_CPPFLAGS ?= ${CPPFLAGS}
+export CGO_CPPFLAGS
+CGO_CFLAGS ?= ${CFLAGS}
+export CGO_CFLAGS
+CGO_LDFLAGS ?= ${LDFLAGS}
+export CGO_LDFLAGS
 
 GO_LDFLAGS := -X github.com/cli/cli/internal/build.Version=$(GH_VERSION) $(GO_LDFLAGS)
 GO_LDFLAGS := -X github.com/cli/cli/internal/build.Date=$(BUILD_DATE) $(GO_LDFLAGS)
@@ -27,7 +24,7 @@ ifdef GH_OAUTH_CLIENT_SECRET
 endif
 
 bin/gh: $(BUILD_FILES)
-	@go build -trimpath -ldflags "$(GO_LDFLAGS)" -o "$@" ./cmd/gh
+	go build -trimpath -ldflags "${GO_LDFLAGS}" -o "$@" ./cmd/gh
 
 clean:
 	rm -rf ./bin ./share