diff --git a/pkg/cmd/actions/actions.go b/pkg/cmd/actions/actions.go
index 457804085..663866844 100644
--- a/pkg/cmd/actions/actions.go
+++ b/pkg/cmd/actions/actions.go
@@ -29,33 +29,33 @@ func actionsExplainer(cs *iostreams.ColorScheme) string {
 	cacheHeader := cs.Bold("Interacting with the GitHub Actions cache")
 
 	return heredoc.Docf(`
-			%s
+			%[2]s
 
 			GitHub CLI integrates with GitHub Actions to help you manage runs and workflows.
 
-			%s  
+			%[3]s
 			gh run list:      List recent workflow runs  
 			gh run view:      View details for a workflow run or one of its jobs  
 			gh run watch:     Watch a workflow run while it executes  
 			gh run rerun:     Rerun a failed workflow run  
 			gh run download:  Download artifacts generated by runs
 
-			To see more help, run 'gh help run <subcommand>'
+			To see more help, run %[1]sgh help run <subcommand>%[1]s
 
-			%s  
+			%[4]s
 			gh workflow list:     List workflow files in your repository
 			gh workflow view:     View details for a workflow file  
 			gh workflow enable:   Enable a workflow file  
 			gh workflow disable:  Disable a workflow file  
 			gh workflow run:      Trigger a workflow_dispatch run for a workflow file
 
-			To see more help, run 'gh help workflow <subcommand>'
+			To see more help, run %[1]sgh help workflow <subcommand>%[1]s
 
-			%s
+			%[5]s
 			gh cache list:    List all the caches saved in GitHub Actions for a repository
 			gh cache delete:  Delete one or all saved caches in GitHub Actions for a repository
 
-			To see more help, run 'gh help cache <subcommand>'
+			To see more help, run %[1]sgh help cache <subcommand>%[1]s
 
-		`, header, runHeader, workflowHeader, cacheHeader)
+		`, "`", header, runHeader, workflowHeader, cacheHeader)
 }
diff --git a/pkg/cmd/extension/command.go b/pkg/cmd/extension/command.go
index 227846460..d81e26044 100644
--- a/pkg/cmd/extension/command.go
+++ b/pkg/cmd/extension/command.go
@@ -45,7 +45,7 @@ func NewCmdExtension(f *cmdutil.Factory) *cobra.Command {
 			An extension cannot override any of the core gh commands. If an extension name conflicts
 			with a core gh command, you can use %[1]sgh extension exec <extname>%[1]s.
 
-			See the list of available extensions at <https://github.com/topics/gh-extension>.
+			For the list of available extensions, see <https://github.com/topics/gh-extension>.
 		`, "`"),
 		Aliases: []string{"extensions", "ext"},
 	}
@@ -297,7 +297,7 @@ func NewCmdExtension(f *cmdutil.Factory) *cobra.Command {
 			cmd := &cobra.Command{
 				Use:   "install <repository>",
 				Short: "Install a gh extension from a repository",
-				Long: heredoc.Doc(`
+				Long: heredoc.Docf(`
 					Install a GitHub repository locally as a GitHub CLI extension.
 
 					The repository argument can be specified in %[1]sOWNER/REPO%[1]s format as well as a full URL.
@@ -306,8 +306,8 @@ func NewCmdExtension(f *cmdutil.Factory) *cobra.Command {
 					To install an extension in development from the current directory, use %[1]s.%[1]s as the
 					value of the repository argument.
 
-					See the list of available extensions at <https://github.com/topics/gh-extension>.
-				`),
+					For the list of available extensions, see <https://github.com/topics/gh-extension>.
+				`, "`"),
 				Example: heredoc.Doc(`
 					$ gh extension install owner/gh-extension
 					$ gh extension install https://git.example.com/owner/gh-extension
diff --git a/pkg/cmd/release/create/create.go b/pkg/cmd/release/create/create.go
index 022651a16..8c8f58a61 100644
--- a/pkg/cmd/release/create/create.go
+++ b/pkg/cmd/release/create/create.go
@@ -94,7 +94,7 @@ func NewCmdCreate(f *cmdutil.Factory, runF func(*CreateOptions) error) *cobra.Co
 			To create a release from an annotated git tag, first create one locally with
 			git, push the tag to GitHub, then run this command.
 			Use %[1]s--notes-from-tag%[1]s to automatically generate the release notes
- 			from the annotated git tag.
+			from the annotated git tag.
 
 			When using automatically generated release notes, a release title will also be automatically
 			generated unless a title was explicitly passed. Additional release notes can be prepended to
diff --git a/pkg/cmd/root/help.go b/pkg/cmd/root/help.go
index 860fb22c3..8cb0d5b82 100644
--- a/pkg/cmd/root/help.go
+++ b/pkg/cmd/root/help.go
@@ -171,9 +171,9 @@ func rootHelpFunc(f *cmdutil.Factory, command *cobra.Command, args []string) {
 	if _, ok := command.Annotations["help:environment"]; ok {
 		helpEntries = append(helpEntries, helpEntry{"ENVIRONMENT VARIABLES", command.Annotations["help:environment"]})
 	}
-	helpEntries = append(helpEntries, helpEntry{"LEARN MORE", `
-Use 'gh <command> <subcommand> --help' for more information about a command.
-Read the manual at https://cli.github.com/manual`})
+	helpEntries = append(helpEntries, helpEntry{"LEARN MORE", heredoc.Docf(`
+Use %[1]sgh <command> <subcommand> --help%[1]s for more information about a command.
+Read the manual at https://cli.github.com/manual`,"`")})
 
 	out := f.IOStreams.Out
 	for _, e := range helpEntries {
diff --git a/pkg/cmd/root/help_topic.go b/pkg/cmd/root/help_topic.go
index f460d8bf8..6c0ff8a00 100644
--- a/pkg/cmd/root/help_topic.go
+++ b/pkg/cmd/root/help_topic.go
@@ -53,7 +53,7 @@ var HelpTopics = []helpTopic{
 			"github.com" host when not in a context of an existing repository. When setting this, 
 			also set %[1]sGH_ENTERPRISE_TOKEN%[1]s.
 
-			%[1]sGH_REPO%[1]s: specify the GitHub repository in the "[HOST/]OWNER/REPO" format for commands
+			%[1]sGH_REPO%[1]s: specify the GitHub repository in the %[1]s[HOST/]OWNER/REPO%[1]s format for commands
 			that otherwise operate on a local repository.
 
 			%[1]sGH_EDITOR%[1]s, %[1]sGIT_EDITOR%[1]s, %[1]sVISUAL%[1]s, %[1]sEDITOR%[1]s (in order of precedence): the editor tool to use
diff --git a/pkg/cmd/variable/delete/delete.go b/pkg/cmd/variable/delete/delete.go
index e7a8a6d29..1c6ab72ee 100644
--- a/pkg/cmd/variable/delete/delete.go
+++ b/pkg/cmd/variable/delete/delete.go
@@ -126,7 +126,7 @@ func removeRun(opts *DeleteOptions) error {
 		if envName != "" {
 			fmt.Fprintf(opts.IO.Out, "%s Deleted variable %s from %s environment on %s\n", cs.SuccessIconWithColor(cs.Red), opts.VariableName, envName, target)
 		} else {
-			fmt.Fprintf(opts.IO.Out, "%s Deleted GitHub Actions variable %s from %s\n", cs.SuccessIconWithColor(cs.Red), opts.VariableName, target)
+			fmt.Fprintf(opts.IO.Out, "%s Deleted variable %s from %s\n", cs.SuccessIconWithColor(cs.Red), opts.VariableName, target)
 		}
 	}
 
diff --git a/pkg/cmd/variable/set/set.go b/pkg/cmd/variable/set/set.go
index 1cc7f757c..95685e81b 100644
--- a/pkg/cmd/variable/set/set.go
+++ b/pkg/cmd/variable/set/set.go
@@ -219,7 +219,7 @@ func setRun(opts *SetOptions) error {
 		if envName != "" {
 			target += " environment " + envName
 		}
-		fmt.Fprintf(opts.IO.Out, "%s %s GitHub Actions variable %s for %s\n", cs.SuccessIcon(), result.Operation, result.Key, target)
+		fmt.Fprintf(opts.IO.Out, "%s %s variable %s for %s\n", cs.SuccessIcon(), result.Operation, result.Key, target)
 	}
 
 	return err